Plus everybody knows Pepsi and Coke's affiliation with Mc'Donalds which again is a drink heavily endowed with sugar and caffeine. According to research conducted in the United States claims to have made teenagers fat. Mc'Donalds food is heavily endowed with preservatives and toxicity which is detrimental to our health. On the premise of this data, the DBI seems legitimate.Īnother popular fast food brand or as I prefer to call it a Junk food brand, this particular brand has been criticized consistently over the years but there is very little that they can do about it after all Junk food is indeed their core competency, they cannot serve Broccoli and Carrots unless they wanna relinquish their brand. There's is sugar in everything, you name it and on the top of that, we have products heavily endowed with sugar, products like Nutella. Turns out it is more addictive and strong that cocaine. But about recently we came to know that we had always been hooked on sugar it's an addictive substance. of course, overconsumption of sugar will make you diabetic. But it doesn't end there lately we have all been made aware of the fact that how detrimental sugar is for our body, and I am not just talking about diabetes. It is Starbucks, it is known for its specialty in coffee. Here are some extraordinarily creative DBI's created by graphic designers that break the ice.Įveryone recognizes this brand, but that's not it's the actual description. One can find examples of Apple in numerous entrepreneurship and business books like Start With Why? and many more. In fact, Apple stands as a benchmark of quality, standard and status quo. During either of these stages if the consumer is exposed to DBI then that could probably make the consumer switch to alternatives, which in turn would be a potential loss to the firm at the receiving end of it ❞ A doppelganger brand image is likely to influence and stimulate brand perception in the consumer's mind.īrand perception is how the consumer perceives the brand, the aggregate perception of the brand by consumers is what defines brand equity.įor instance, Apple as a brand enjoys great brand equity because consumers perceive Apple as a valuable brand. ❝ Mainly three stages are involved in any purchase, i.e Awareness, Consideration and Decision. OG ® Exactly the data you need, when you need it. A 2012 study concluded that doppelgänger brand images were able to negatively affect sales.Īmong many reasons, the main reason that DBI occurs is that of inauthenticity and misleading people into buying something under false pretenses.Ī Doppelgänger Brand Image can have a strong influence on consumer's buying decision. PIXIA is proud to be a Principal Member of the Open Geospatial Consortium working as a community to promote standards-based access to geospatial data.
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